• James Glave, Principal (He, Him, His)

    I help Canadian companies, organizations, and governments prosper through the low-carbon transition. I was a senior editor with Outside magazine, a news editor with Wired News, and I cofounded Clean Energy Canada in 2010. I am a published author ("Almost Green," 2008) and have a strong network of professionals who develop or advocate for clean energy policies or technologies.

    Client List, Glave Strategies

    Canada Green Building Council, Energy Step Code Council, BC Hydro, Province of British Columbia, Efficiency Canada, QUEST, the Province of Nova Scotia, the Community Energy Association, Built Green Canada, the Canadian Urban Sustainability Directors Network (CUSP), the Zero Emissions Building Exchange, Integral Group, the David Suzuki Foundation, Pacific Institute for Climate Solutions, Simon Fraser University, Waterpower Canada, and others.

  • Opportunity Knocks

    Referrals largely drive my business. Typically, a client will be looking to correct misinformation in the market, or help get the word out on a new opportunity, program, or offering. Others are keen to ensure key stakeholders are aware that an upcoming policy, product, or service is available to them or will impact them in some respect.

    Meeting of the Minds

    An effective outcome depends on an effective plan. I help my clients clarify and focus their goal, and identify and sharpen their objectives and audiences. I then work with them to identify the best strategies and tactics to reach those audiences and accomplish their objectives. The plan often includes a digital component, such as a motion graphic, site, or campaign.

    Cut Through the Clutter

    Decision makers are busy people, and the noise out there is deafening. I’ll help you cut through it. Whether we're talking about a building code, research study, or a zero-emission transportation strategy, I will help you capture your audience’s attention with sharp, savvy, relevant resources and language that increases support and drives action.

    Delivering Results

    I know, I know. That all sounds good on the screen. But does it work on the ground? Keep on swiping for a selection of testimonials from people I've supported or worked alongside who work with a diverse range of companies, governments, utilities, and civil-society organizations. Read on, and drop me a line if you feel I could be of service.

  • What They’re Saying

    Kind words from great people I've had the pleasure of working with

    Tonja Leach

    Executive Director,

    “James is one of Canada's most accomplished climate- and clean-energy solutions communicators. He has a deep and wide knowledge of low-carbon policies and technologies, backed with a suite of truly outstanding creative skills. If you are looking for someone to up your communications game, I highly recommend James.”

    Sarah Goodman

    Director, Policy, Office of the Prime Minister of Canada

    James is the most talented writer I've ever met. His prose is exceptionally clear, concise, and compelling. He also has a gift for distilling complex issues into actionable, accessible narratives. He is thoughtful, engaged, and passionate about the potential of the global low-carbon economy. James is a good team player; he has a low ego and focuses on getting the job done."

    Natalie Irwin

    Director, Stakeholder Engagement, Efficiency Canada

    “I’ve had the fortune to work with James on a variety of projects, ranging from communications for a national campaign on energy efficiency workers, to a larger scale analysis project that provided an assessment on a provinces readiness around potential building-code changes. James is a skilled writer, as he has both an understanding and knowledge on energy and the environment that allows his work to provide the depth that is needed to make an impact. I look forward to collaborating with James again on future projects.”

    Robyn Wark

    Team Lead, Sustainable Communities, BC Hydro

    I love working with James. I have never met anyone who can so quickly transform verbal musings of difficult concepts into quick, clear, easy-to-read prose. His low-ego approach to editing has allowed us to deliver precise and meaningful articles, reports, and blurbs. Plus he loves a good laugh, so brings great energy to the team. He understands the value of beautiful design, and has brought great partners to our projects. His groundbreaking work on the BC Energy Step Code helped ensure its strong uptake in the market. This province in now on course to be the first jurisdiction in North America to require net-zero energy-ready new buildings, and James played a crucial role behind the scenes to help us get here."

    Meredith Adler

    Executive Director, Student Energy

    James is a brilliant communicator. He's great at making technical information come alive with creative, clear writing for any audience. James is also fun to work with! He makes projects easy and provides great advice.”

    Chris Frye

    Senior Policy Advisor, Housing Division, Office of Energy Efficiency, Natural Resources Canada

    “James did a fantastic job of co-delivering a project for us at NRCan's Housing Division - an assessment of the Province of Nova Scotia's readiness to adopt a high performance, tiered national building code. James was the lead writer on the final report, and played a key role in the Nova Scotia stakeholder consultation. Great work, super responsive to input, and a touch with partners and stakeholders that is skilled, nuanced and rare. Thank you James! I highly recommend Glave Strategies for research, analysis, stakeholder consultations and excellent communications products.”

    Merran Smith

    Executive Director, Clean Energy Canada

    “It’s difficult to overstate the impact James has had on our organization. He is both a doer and big-picture innovator. He’s passionate, driven, and chronically enthusiastic. He's truly an outstanding writer, he understands the importance of effective design, and he's widely connected with media. He has been an indelible part of our success.”

  • Selected Work

    Recent and noteworthy projects and productions

    Report: “Talking Transition: Shaping Canada’s Clean Power Pathways”

    September 2020

    I authored this David Suzuki Foundation report that captures insights from more than 150 energy stakeholders, as well as the views of Canadians from recent engagement, polls and focus groups, on how to reach zero emissions by 2050 or sooner. Talking Transition offers insights for policymakers as they consider investments in the low-carbon infrastructure that is needed for decarbonization, electrification, and a green recovery in Canada.

    Report: “Tiered Building Energy Code Readiness Assessment”

    September 2020

    In partnership with Efficiency Canada, I researched and authored this assessment for the Province of Nova Scotia and Natural Resources Canada. It concludes that the province “can and should adopt a tiered energy building code as a regulatory tool to steadily increase building energy efficiency and ultimately reach net-zero energy-ready performance in all new construction by 2030.”

    Video: Canada Green Building Council Motion Graphic

    July 2020

    Glave Strategies produced this motion graphic to help the Canada Green Building Council promote the findings of a forthcoming report.

    Video: Simon Fraser University’s START Team

    June 2020

    My team produced this short introduction to the work of the Sustainable Transportation Action Research Team at Simon Fraser University. We included some light-touch motion graphics to bring some data to life.

    Report: “Lessons From the BC Energy Step Code”

    June 2019

    I co-authored this landmark report that tells the story of how British Columbia became the first North American jurisdiction to create a regulated pathway to reaching net-zero energy-ready new buildings.

  • Stay in Touch

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